Top 5 SEO Mistakes Small Businesses Make (and How to Fix Them)
Small digital marketing businesses often make critical SEO mistakes that hinder their online visibility. Common errors from the digital marketing agency include neglecting keyword research, ignoring mobile optimisation, failing to update content regularly, overlooking local SEO, and not tracking performance. Fixing these issues involves conducting thorough keyword research, ensuring mobile-friendly design, creating fresh and engaging content, optimising for local searches, and diligently monitoring website performance.
Read more: https://www.vanguard86.com/blog/seo-mistakes-small-businesses-make
What Makes a Website Truly ‘User-Friendly’?
A user-friendly digital marketing website is easy to navigate, provides clear information, and is accessible to all users, including those with disabilities. It should also load quickly and be responsive across different devices. Ultimately, a user-friendly website minimises friction and maximises the user’s ability to find what they need and complete desired actions.
Read more: https://www.browserstack.com/guide/make-website-user-friendly